UNLEASHING THE CREATIVE ANIMAL IN YOU!
Doug Harris' client stations around the world pay him big bucks to teach these to their employees, but you are one of the lucky promotion directors to discover the raw power of Doug's systems, strategies and techniques for discovering innovative solutions to problems encountered by broadcast marketing professionals. You'll learn how to apply Doug's methods both will small groups (e.g., in your workplace) and as a solo drill (when the entire group consists of just you). It absolutely is not enough for Doug to present you with a laboratory-style examination of the science of creativity. To make absolutely certain you'll start making money & ratings with your own creativity, Doug illustrates it all with two real-world promotional scenarios.

"Really great information I can use in my weekly promo meeting (and additional brainstorming sessions)."

"Great Presentation, easy to listen to and simple to follow. Thoughts and ideas are presented in an excellent manner. Great suggestions too!"

"A perspective I've never heard. Extremely practical and applicable. I can't wait to have my first Creative Meeting - and our receptionist will be thrilled to be invited! I think I am going to paint my office red!!"

"Funny - comforting to have my daily battles addressed with creative solutions. Very charismatic, powerful presentation - got his message across - passionate and exciting. A breath of fresh air."

HOW TO DEVELOP YOUR 12 MONTH PROMOTIONAL ATTACK
Does your station have a well-planned promotional calendar? Or do you often find yourself playing catch-up with the calendar, feverishly trying to throw together a promotion at the last-minute? Doug will teach you how to merge creative passion with planning! A fundamental review of planning and budgeting tactics designed to integrate sales, programming, and promotions needs for the entire year, plus an introduction to an effective fact sheet monitoring system. A great session for beginners with a few new tricks for advanced broadcast marketing professionals.

• How to merge the interests of Programming, Promotions and Sales with your community and marketplace.
• How to prepare annual promotions calendar.
• Budgeting maneuvers to put your Accounting Department at ease.
• How to prepare months in advance for unforeseen opportunities.
• A working file system to keep the Sales Department away from your front door.
• How to keep everyone in the station well-informed.
• A checks and balance system among Sales, Promotions and Programming.
• Doug's proprietary Fact Sheet Monitoring System.
• How to implement long-range planning sessions.
• Self-inoculation against the Sales Promotion Plague.
  

"Great Ideas! Gave tons of information in regards to how things should work. Exactly what I needed to hear."

"Great Information and resource material! Brilliant - very practical - great job!"

"The written guideline system that includes penalties is a great idea and I'm going to implement it ASAP! This was just perfect. The ideas presented has already jump started my thinking for improvement!"

HOW TO TURN THE SALES DEPARTMENT INTO YOUR MOST VALUABLE ALLY
If you're a Marketing or Promotions Director, navigating the peaceful waters between Sales & Programming can be a full-time job - but you should not be spending your valuable time trying to placate the two different departments. The Amazing Jim Taszarek has built a distinguished career by developing proven methods of getting them to work together productively, profitably, and with much less friction than you would probably think is possible.

• How to "train your station's Account Executives (or Development Directors) so you both can get off the time-wasting, hair-pulling treadmill and onto the fast track of promotions, ratings and sales success.
• Five ways Promotion Directors can make themselves indispensable to the entire organization.
• Test your own problem-solving skills with four different problem scenarios (You'll be amazed how quickly your skills will improve as a direct result of this session.)
  

"Great session. Direct and enlightening. Very respectful. Taz has given me what I need to get what I am worth. I don't hate the sales staff anymore…I kind of feel sorry for them."

"Very valuable session. Great insight into how to position ourselves in the station. I hope to use this info to close the gap between sales and programming!"

"Fantastic insights and some great suggestions on how to deal with some real-life situations."

CARS, BARS, AND OTHER RETAIL NIGHTMARES!
In this idea filled session devoted to generating retail traffic, Doug Harris will tell you in intricate detail exactly what it takes to drive people into stores. And he'll give you special instruction on how to deal with the most demanding "problem" clients: car dealers and nightclubs!

• How to turn your remotes and on-site events into spectacular attractions
• How to craft a promotional announcement so powerfully that it sucks every available listener out of their homes and offices and into the store, showroom or club.
• Twenty proven nightclub ideas you can start using now.
• Twenty-five car dealer ideas for any size budget - including yours!
  

"These ideas ROCK and any of us should be able to adapt them to any other situations."

"Very fun, it motivated me to be creative and think of new ideas! I can't wait to use some of these great ideas! Thank You!!"

"I loved the VIPee Pass, we tried it last year and it went great! And I've already thought of a few new ones myself. Thanks Doug!"

BUILDING THE PERFECT SALES PROMOTION
Even when the ratings are through the roof, the quest for revenue takes center
stage with most radio stations, and keeping up with the demand for client-
driven, value added promotions can be a daunting task. In this session, Harris shares more secrets for creating sales-oriented promotions that satisfy the client and the listener, while maintaining the programming integrity of the station.

• The four types of retail promotions and the four steps to designing a sales promotion.
• The four questions your Account Executive must ask before you can begin.
• Why great ratings aren't enough.
• The three advantages your sales promotions should have over non-sponsored promotions.
• Your best defense against bad sales promotions.
• How to make money from the "Halo Effect."
• Ten things you can sell instead of a sales promotion.
• How to control the entire process (rather than allowing the Sales Department to control it).
• Marketing to the Influencer, not to the Purchaser.
• How to make a big impact by giving away small amounts of money.
• Your Sales Promotion Worksheet Format
• How to take charge and set the rules of all your sales promotions
• How to place a dollar value on all aspects of your sales promotions.
• 21 programming-friendly sales promotions!

"Really simplified in what can become a complicated and confusing exercise. An incredible list of RESOURCES!"

"Great examples and reminders on how to handle the beasts of sales promotions. Have been using Doug's "Four Questions" for a while and they definitely work! Now love doing sales promos!"

"Great ideas, sales promotions are tough and this provided us some great jumping off points. Great questions that will only make life easier and promotions better!"

BIGGER AND BETTER EVENT MARKETING
The ability to conceive, develop, produce, and make money from station events is crucial for today's Promotion Director. From listener appreciation concerts to seniors expos and baby fairs, event marketing has become a way of life. But what kinds of events are right for your station and your audience? In this fast-paced session, Doug Harris, the producer of the world famous KLOL Rock-n-Roll Auction, The Rock-n-Roll Softball Championship of the World, The Street Machine Nationals and the Houston Music Awards, shares his insight on making station events bigger than life while generating market noise and revenue. He showcases some of the most successful and profitable station events from all kinds of markets, sharing his tips for making money and managing production expenses. As he gives specific event examples, you'll learn how to maximize your special station events' impact and revenue.

"I've now got some great ideas for pending events. Eye opening to the opportunities available to events without cluttering the station."

"Great, great information. Good opportunities for additional NTR we are not taking advantage of now.

"Great advice for organizing and managing big events! All excellent ideas - Thank you!

YOUR RADIO PROMOTION BLUEPRINT
Question: How do you turn a simple promotional request from a Program Director or an Account Executive into an attention-getting, revenue-generating opportunity that could put you on the front page of "Radio and Records" and catapult you to "promotional guru" status throughout the industry?

Answer: By following Doug's blueprint for promotional success and by accepting his personal challenge to something every station in your market - every station in your format - will envy. Doug will in painstaking detail walk through the process of generating a big, relevant, moneymaking and/or ratings grabbing promotion specifically designed for your market and your station, gift-wrapped and ready to unleash on your listeners, sponsors and competitors. Doug will talk you step-by-step through his own proprietary system for creating, developing and executing an unforgettable promotion.

Doug's Promise: You will be armed with a fully developed, promotional thriller to wow your colleagues, bosses, sponsors and marketplace. Even more important, you can repeat this process on your own for the rest of your career, as you look forward to an unlimited succession of "How did they ever manage THAT????" promotions
.
"Amazing creative process! Great exercise! I can't believe it only took 10 minutes! A great charge to make time for creativity!"

"Very helpful in giving us specific steps to follow and items to think about when putting a promotion together. Outstanding insights - thanks!"

"Excellent, A great tool for brainstorming and development."

ADVERTISING YOUR PROMOTION ON THE RADIO
You probably don't produce the commercials, promos or trailers for the promotions you create. There's a good chance you don't even write the spots. But if your station's on-air advertising doesn't succeed in motivating people to participate, it doesn't matter how brilliant your promotion is! Are you willing to see all your hard work disappear into the vast hole of Ineffective Advertising messages? Dan O' Day is internationally known as Radio's Commercial Copywriter Guru. He'll teach you why most advertising fails...and the steps you must take to insure that your promotional spots succeed. We guarantee: even before you finish listening to this session, you'll be fighting the urge to jump up and completely revise the on-air promos that your station is running right now!

"Some great info I've never been exposed to! Great fundamental and essential principles!"

"Writing promos will be much easier! I'll pass the info to our Production Director! I am in sales as well as promotions and it was very helpful and a good refresher on writing good copy! Thanks!"

"Good examples and 'eye opener' spots and scripts! Thanks for the message - very clear!"

EARNING A PLACE IN THE LISTENER'S MEMORY
The World Trade Center explosion...wartime coverage on CNN...Monica
Lewinksy. Has the public seen and heard EVERYTHING? The average consumer is exposed to 3,000 advertising messages per day! How does a contemporary marketer capture the interest of today's consumers, and keep their attention long enough to involve them in your message? With a respectful nod to Ries and Trout, Doug Harris explores the dynamics of getting attention in today's overcrowded marketplace while delivering a compelling advertising message. Learn about the SAFO-SHRIMPS Theory of inspiring the public from the guy who rented the Astrodome for a charity softball game and who once claimed Haley's Comet as Texas' sovereign territory!

"Finally, I've heard an explanation of branding that makes sense!"

"Great ideas for top of mind positioning and a good message about branding. Very imformative"

"Excellent! Excellent! I love it! God bless Promotions Directors Academy and you for teaching us. How about an I love Doug Harris Tee."

GENERATING PRESS AND PUBLICITY FOR YOUR RADIO STATION
An often overlooked component of your station marketing is generating local, regional and industry coverage for your events and accomplishments. In this session, Doug Harris provides techniques and examples for getting your promotions covered by local TV, industry magazines and even by national newswires.

"PR issues and suggestions were great. I wish I had some of these early on in my career!"

"PR and Publicity always seems to be forgotten in the craziness. Good stuff to know and excellent tips for media relationships!"

"This is great info for those with no background in publicity and media relations! This will help us a lot! Thank you!"